VALUE CHAIN SIMULATOR
COGS (Cost of Goods Sold)
Direct materials, manufacturing, and shipping costs per unit.
$450
OpEx (Monthly Operating Expenses)
Software, rent, insurance, and administrative overhead.
$8,000
CAC (Customer Acquisition Cost)
Total marketing/ad spend divided by new customers.
$120
LTV (Customer Lifetime Value)
The total revenue a customer generates before churning.
$4,500
LTV : CAC RATIO
37.5
Gross Margin %
90%
Break-Even (Users/Mo)
12
Contribution Margin
$3,930
Profitability Score
ELITE